Solia
Jam is an engaging, interactive musical toy designed for children with ADHD, helping them enhance focus through play.
Solia
Jam is an engaging, interactive musical toy designed for children with ADHD, helping them enhance focus through play.
Year
2025
Industry
Music - Kids
Team
Manav Oza & Anjali Kalamkar
Background
Existing arch pads come in a single size, not accommodating different arch heights.
Wrong placement can cause more pain.
Most products focus on comfort but overlook style and female-specific design.
7 million
U.S. children aged 3–17 (11.4%) have ADHD
Nearly 50%
Of children with ADHD show above-average in creativity test
Still 33% Less earnings as Adults?
Adults with ADHD earn up to 33% less than their peers, as challenges with organization, time management, and consistency hinder career growth and job stability.
Key Insights
Heel Drops
Raised heel design in shoes can relieve discomfort (common in running shoes).
Raised heel design in shoes can relieve discomfort (common in running shoes).
Footwear Cushioning
Aim for balance: too much cushion weakens foot muscles over time.
Over-cushioned shoes reduce grip, leading to foot fatigue.
Aim for balance: too much cushion weakens foot muscles over time.
Over-cushioned shoes reduce grip, leading to foot fatigue.
Footwear Cushioning
Demonstrated: C strips, simple arch, teardrop, low-dye, and X taping techniques.
Provide compression and stabilization for arches.
Friction Issues
Excess friction from heels/insoles can cause blisters, calluses, and corns.
Demonstrated: C strips, simple arch, teardrop, low-dye, and X taping techniques.
Provide compression and stabilization for arches.
Key Focus Areas
Prioritize support for heels, arches, and toes.
7 million
U.S. children aged 3–17 (11.4%) have ADHD
Nearly 50%
Of children with ADHD show above-average in creativity test
Still 33% Less earnings as Adults?
Adults with ADHD earn up to 33% less than their peers, as challenges with organization, time management, and consistency hinder career growth and job stability.
Problems Caused by Prolonged Heel Usage
Forefoot pain:
Excess pressure on the ball of the foot causes stress and fractures.
Excess pressure on the ball of the foot causes stress and fractures.
Arch strain:
Constant downward position leads to chronic pain and plantar fasciitis.
Constant downward position leads to chronic pain and plantar fasciitis.
Heel pain:
Pressure and tendon shortening cause deformities like “pump bump.”
Toe injuries:
Pointed heels cause bunions, hammertoes, and nail issues.
Posture issues:
Alters balance, stressing knees, hips, and lower back.
Forefoot pain:
Excess pressure on the ball of the foot causes stress and fractures.
Arch strain:
Constant downward position leads to chronic pain and plantar fasciitis.
Toe injuries:
Pointed heels cause bunions, hammertoes, and nail issues.
Posture issues:
Alters balance, stressing knees, hips, and lower back.
Target Audience
What?
Our focus is on individuals who wear heels regularly and experience discomfort, yet are unwilling to sacrifice style for relief. The goal is to design subtle, supportive solutions that enhance comfort without compromising on fashion.
How?
By identifying behavioural patterns and lifestyle needs across age groups, we aim to tailor comfort-driven enhancements—such as discreet in-shoe solutions—that seamlessly integrate into users’ existing routines and preferences.
35 - 60 yrs
Frequent heel wearers, style-focused, seek comfort for work and dress-up.
Frequent heel wearers, style-focused, seek comfort for work and dress-up.
60 - 70 yrs
Rare heel wearers, prioritize comfort and ease due to lifestyle and foot discomfort.
Rare heel wearers, prioritize comfort and ease due to lifestyle and foot discomfort.
Wellness Seeker
“I want comfort without compromising my style.”
Concepting
Form Testing
Nailed It!
Nailed It!
Select song
Select song
Play the game
Play the game
Reveal the poster
Reveal the poster
Select song
Play the game
Reveal the poster
Failed!
Failed!
Incorrect button
Poster blurred
Incorrect button
Poster blurred
Incorrect button
Poster blurred
Print It!!
Print It!!
After completing the game, users can print the music poster, offering a tangible sense of achievement and reward.
After completing the game, users can print the music poster, offering a tangible sense of achievement and reward.
Stick It!!
Stick It!!
Peel off the sticker and attach it to your belongings for a personalized touch.
Peel off the sticker and attach it to your belongings for a personalized touch.
Prototyping
JAM
Where play meets focus